Advertising principles and practice / (Record no. 73400)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00503nam a2200193 4500 |
| 005 - DATE & TIME | |
| control field | 20230912135537.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230912b |||||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| International Standard Book Number | 9788121940016 |
| Price | INR 495.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Krishna Kanta Handiqui Central Library |
| 041 ## - Language | |
| Language | English |
| 082 ## - DDC NUMBER | |
| Classification number | 659.1 |
| Book Number | GUP |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gupta , Ruchi . |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising principles and practice / |
| Statement of responsibility, etc. | Ruchi Gupta |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi ; |
| Name of publisher, distributor, etc | S Chand And Company Ltd., |
| Date of publication, distribution, etc | c 2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 402 p. |
| 650 ## - Subject | |
| Subject | Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Koha collection | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Shelving Location Number | Koha issues (times borrowed) | Koha full call number | Barcode (Accession No.) | Koha out on loan | Koha date last seen | Koha date last borrowed | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Krishna Kanta Handiqui Central Library | Krishna Kanta Handiqui Central Library | General Stacks / Section | 12/09/2023 | CM-20 | 1 | 659.1 GUP | 28258 | 07/11/2024 | 21/10/2024 | 21/10/2024 | 1 | 12/09/2023 | Books | |||||
| Non-fiction | Krishna Kanta Handiqui Central Library | Krishna Kanta Handiqui Central Library | General Stacks / Section | 12/09/2023 | CM-20 | 1 | 659.1 GUP | 28259 | 06/11/2024 | 19/10/2024 | 19/10/2024 | 2 | 12/09/2023 | Books |